CNet: Amazon’s Prime Day 2020 will take place Oct. 13-14

The sale, usually held in July, was delayed amid the pandemic.

Prime Day is finally coming. The annual sale event will be held in the US on Tuesday, Oct. 13, and Wednesday, Oct. 14, according to an internal message Amazon sent employees this week.

The message, sent Thursday, said that an official announcement from Amazon is coming Sept. 28.

CNET on Tuesday reported that Prime Day would kick off on Oct. 13, citing four people with knowledge of Amazon’s plans.

Amazon has already blacked out vacation for its full-time warehouse workers from Oct. 13-20, according to another internal message to employees that CNET reviewed. The news fits with earlier statements from Amazon that confirmed the closely followed online event would take place in the fourth quarter.

An Amazon spokesperson on Tuesday declined to comment on the starting date. “Stay tuned for more details on Prime Day,” the spokesperson said. “Customers can also say, ‘Alexa, keep me posted on Prime Day.'”

Last year, Amazon extended Prime Day to 48 hours from 36 hours the year before.