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Amazon – Friend & Foe

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‘Frenemy’ – noun, informal. A person with whom one is friendly despite a rivalry.

Over 50% of all US online shopping starts and ends inside Amazon. Your customers are shopping on Amazon and looking for you. Shopify allows for more control and much lower fees, but despite some criticism that it’s becoming a flea market of junk in certain categories, Amazon drives major revenue for online sellers.

But if your successful on Amazon, watch out, as Amazon demands increasing advertising dollars and can develop competing products, as reported in this Wall Street Journal Article.

Amazon is now going directly after it’s big competitor Shopify with the recent acquisition of Selz.

We’ve seen the tradeoffs of selling on Amazon. Contact us to learn more about hard lessons learned and to implement strategies that will help you succeed.

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